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What Is SEO?

SEO (Search Engine Optimization) is the process of improving the engine quality and quantity of website traffic to a webpage from search engines.

Also, it targets unpaid traffic (known as “natural” or “organic” results) rather than direct or paid traffic.

However, Unpaid traffic can come from various search types.

Also, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Why Is SEO Important For Marketing?

SEO is a primary part of our digital marketing as people perform billions of searches every year.

Hence, we use it often for business reasons, to find information about products and services.

Also, search is often the main or primary source of digital traffic for brands, complementing other marketing channels.

Greater visibility and ranking higher in searching results than your competition can significantly impact your results.

However, search results have evolved to provide users with more direct answers in recent years.

Also, it gives information that keeps users more likely to stay on the results page than on other sites.

Also, consider features like rich search results and knowledge panels in search results.

However, you can increase visibility and give users more information about your business directly in the results.

In short, SEO is the main foundation of a holistic marketing ecosystem.

Therefore, if you understand what users expect from your website

Hence, here’s how you can implement this insight into your campaigns, website, social media properties, etc.

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