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27 Jun 2022

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Social Media

What Is Social Media?

Social Media are interactive digital channels that facilitate the creation and exchange of information, ideas, interests and other expressions through virtual communities and networks.

As such, social media can be as online enablers or enhancers of human networks: networks of individuals that enhance social connectivity.

What Are The Commercial Uses Of Social Media?

In business, social media is used for marketing products, promoting brands, connecting with customers, and driving new business.

As a communication platform, social media encourages customer feedback and makes it easy for customers to share their experiences with a business.

Businesses can quickly respond to positive and negative feedback, address customer issues, and maintain or regain customer trust.

Also, social networks are also used for crowd-sourcing.

Also, it is using social networks to collect knowledge, goods or services.

Companies use crowd-sourcing to get ideas from employees, customers, and the public to improve products or develop future products or services.

Examples of Social Media Business-To-Business (B2B) Applications

Social Network Analysis

It is the practice of collecting and analyzing data from blogs and social networking sites to make business decisions.

The most common use of social media analysis is to analyze customer sentiment.

Marketing In Social Networks (SMM)

Firstly, the app increases a company’s brand presence and customer reach.

Therefore, goal is to create engaging content that social media users will share with their social networks.

Also, a key component of SMM is social media optimization (SMO).

Like search engine optimization, SMO is a strategy to attract new visitors to a website.

Social media links and sharing buttons are added to the content, and activities are promoted through status updates, tweets, and blogs.

Social Customer Relationship Marketing

Firstly, the Social CRM is a powerful business tool.

For example, a Facebook page allows people who like a company’s brand to like the company page.

This, in turn, creates communication, marketing, and networking opportunities.

However, social networking sites allow users to follow conversations about a product or brand to get real-time market information and feedback.

Recruitment

Firstly, Social recruiting has become a central part of staff recruitment strategies.

It’s a quick way to reach many potential candidates, both active job seekers and people thinking about a job change when they mentioned the hiring position.

Social Media For Companies

Companies also use corporate social networks to connect people with similar interests or activities.

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