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01 Feb 2023

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What Is Voice Search SEO?

Voice Search SEO

Voice Search SEO is the optimization of keywords and keyword phrases for searches using voice assistants.

According to some SEO experts, voice SEO is necessary for websites to appear effectively in search results performed through voice assistants.

In 2018, voice searches accounted for 20% of Google search queries, 25% of Bing searches, and 10% of Baidu queries.

The potential importance of voice SEO will increase as the use of voice search increases, likely as more people use mobile devices for web search and other computing purposes.

Some of the most common voice searches involve navigation.

Local businesses can benefit from signing up for a listing service like Google My Business, a free tool that allows businesses to manage their presence on Google Search and Maps.

Another important consideration is to include more conversational terms and phrases, since searches using a voice assistant tend to mimic real-life conversations.

This approach is called long-tail+, where the benefit is for conversational phrases being added to improve SEO for voice.

Microdata, which embeds metadata into a web page’s existing HTML, also helps optimize websites for voice SEO by allowing web crawlers, browsers, and search engines to better understand a page’s content. Web.

How Do People Do Use Voice Search SEO?

There are several technologies that can receive and interpret voice commands, and each uses search engines as a knowledge base.

At first glance, it might seem like there’s no difference between smart assistants on smartphones and smart speakers, but one look at how they’re used and the nuances become clear as day.

Our goal is to make sure your website is ready to meet your voice search audience wherever they are.

Different ways people use voice search on each smart technology

As with search intent keywords, we’re looking at a separate use case for each different smart assistant-enabled device.

By focusing on how each device is used, you can better tailor your content to each type of user you want to reach.

Smartphone: quick voice searches

Voice investigators who need a quick answer or solution to an immediate problem often ask their smartphones.

For example, suppose you have an appointment and want to decide where to go next.

A quick voice search could give you lots of ideas.

Smart speakers: deep knowledge voice searches

People often use them in the comfort of their homes for any kind of broad and deep research.

Random trivia, random songs, or help with whatever plan they might be doing, like a wedding or a trip abroad, would be the subject of their voice searches.

Car speakers: the consumer needs voice searches

52.8% of people use voice search while driving, asking for places, directions and stores with the best prices.

Segment your voice search audience based on evolving smart technology and AI

You’ve probably already seen how useful these technological distinctions are.

That’s three different types of prospects already, and we’ve barely scratched the surface.

The deeper you go into it, the more you can segment your audience.

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