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What Is Influencer Marketing?

Influencer marketing write for us: It involves a brand that collaborates with an online influencer to market one of its products or services.

Some marketing collaborations of influential people are less tangible than this: brands simply work with influential people to improve brand recognition.

An influencer can be a famous fashion photographer on Instagram or a well read computer security blogger or a marketing manager.

Within any sector, there are influential people: you just have to find them.

Some will have hundreds of thousands (if not millions) of followers. But many will seem more normal people.

They can only have 10,000 followers, less in some cases.

However, they will have developed a reputation to be experts in their field.

These are the favorite people who provide answers to people’s questions.

Depending on their sphere of competition, they are the people who publish the most attractive social publications on their specialized issues.

They share the best photos, make the most fun videos and make most information online discussions.

Marketing Influence Statistics

Influencers marketing grew to $ 16.4 billion in 2022.

Companies are earning $ 5.2 ROI for every $ 1 spent by influencers marketing.

There was a 465% increase in the investigation of the “marketing influence” phrase only on Google since 2016.

90% of respondents believe that influence marketing is an effective marketing form.

67% of brands use Instagram for influence marketing.

1360 platforms and agencies focused on the marketing of influential people have entered the market only in the last 5 years.

What Works In The Marketing Of Influencers

Consider your approach to the marketing approach to influence

Be organized, prepare a strategy, a plan and a budget, dedicate time to search

Decide your approach to find influential people: enter organically, sign up for a platform or work through an agency

Be patient and human be: people who speak with people, not in companies that speak with companies

Develop a program

Does the influencer prefer calls or newsletter/white/quarterly?

Integrate with its public relations program, the product launch program, etc.

Send and -mail on behalf of the key managers. Plan travel programs for managers and organize facial meetings.

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