Choosing a business name is exciting yet challenging. There are plenty of factors to consider when choosing the right name, and making it memorable is one of the most important tasks.
Aside from standing out from competitors, having a memorable business name increases brand awareness, retains customers, and helps boost product purchases.
Through this article, you will learn eight practical tips to get a business name people will remember.
1. Be Original
Original names avoid being too general, which helps to increase brand awareness and page ranking on search engines.
Having an original name also means that your customers will always relate the name with your brand. Let’s take IKEA as an example.
The name is an acronym for its founder, Ingvar Kamprad Elmtaryd Agunnaryd. It’s a good way of adding originality to your brand name while making it memorable.
Aside from using the founders’ names, you can also consider rhyme and wordplay by adding animal names into your brand name for better memorability. Some examples are MailChimp and FoodPanda.
The logo is often called a trademark and is called a logo name when it defines or represents a product. To Simply say, branded clothes bring with it, the unbelievable quality and contentment.
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2. Check Its Availability
Checking domain name availability is a crucial step in the business naming process. One of the worst-case scenarios is finding the name you want is already taken. Therefore, always do a domain name check before making a decision.
Doing a domain name check also saves time and is more effective. Additionally, you will be offered alternative names if the ones you want aren’t available.
Use a domain checker tool to browse for names. Enter your preferred domain name and find the available ones. Alternatively, play with domain extensions. For example, use .ly or .io and include them in your business name.
3. Reflect on Your Business Objectives
A business name is a part of company branding. Setting business objectives is about determining where the business is now and where it’s going.
To do so, answer the following questions:
- What’s the offer?
- Who is it for?
- What’s different?
- How will the business evolve?
These questions help you find the right brand name faster. Additionally, you’ll have a better first impression from the target audience and add branding consistency. Having consistent branding across all platforms helps increase revenue by 23%.
Understanding different types of names also helps. Some of the types are descriptive, evocative, and abstract names. It helps separate what works and what doesn’t for your business.
4. Make It Familiar
Familiarity is a good starting point for new businesses. With it, you can manage customer expectations and increase the chance of being their preferred brand.
Making your name familiar also influences product involvement, and one of them is the purchasing process.
To add familiarity, understand the trending topics within your niche and your target audience preferences. Additionally, learn from competitors by doing a competitive analysis. This will help you create and enhance your business strategy, including finding the right business name.
5. Tell Your Story
Telling your story through the business name saves the work of introducing who you are to new visitors. By reading your name, they would already get the big picture of your business.
It’s also a good branding strategy. Telling your story helps you tap into the audience’s emotional appeal. In the long run, this also helps increase word-of-mouth marketing.
To do so, find a way to relate with your audience without losing who you are as a business. Point out your business’s unique selling point through your business name.
For example, plenty of businesses use their founders’ last names, like Swarovski and Ford. By using their last names, the target audience will find it easier to relate to your brand and understand your story.
6. Make It Easy to Spell
Adding uniqueness to your business name is good, but always ensure that the word is easy to spell. It becomes easier for potential customers to memorize and also increases web accessibility for users.
Domain names with simple spelling are also good for search engines. It helps increase readability and contributes to website SEO and overall ranking.
Therefore, always go with simple pronunciation, use commonly-known words, avoid double letters, and be descriptive with your name. Alternatively, go with shorter names. For example, Kentucky Fried Chicken changed their name to KFC because it’s easier to spell and memorize.
7. Pick a Future-Proof Name
Picking a future-proof name means you’re thinking in the long-term and not limiting who or where the business reaches to. Having a future-proof name makes it easier for online businesses to get noticed by potential customers in other countries.
Make your business name future-proof by keeping it broad. If you’re selling product A now, allow your business name to accommodate if you’re also going to sell product B, C, and so on.
Learn from Dunkin’ Donuts. They removed the word “Donuts” to be a beverage-led, on-the-go brand rather than just a brand that sells donuts.
Also, avoid geographic names unless you’re sure that the business will stay local.
8. Test the Name
The last process to do is testing your business name. Doing the tests increases branding consistency and ensures the name is ready.
First, start testing the name on Google search. Type your business name and see the results. Doing so allows you to see and avoid any similar names, especially if they’re trademarked names.
Second, testing through branding design. Include the name on your logo, website pages, printable social media calendar template headers and see if it looks good and is user-friendly. Ask for feedback from potential customers or business partners about the naming placements.
Finally, check for language translation. This helps ensure your name works effectively for a global audience and boosts professionalism.
Choosing a business name that people will remember helps increase brand recognition, customer retention, and sales.
The key to having a memorable business name is balancing between making your name unique yet still appealing to your target audience.
To conclude, here are the eight tips to choosing a memorable name:
- Be original
- Check its availability
- Reflect on your business objectives
- Make it familiar
- Tell your story
- Make it easy to spell
- Pick a future-proof name
- Test the name
Consider these tips for your business name and be one step further in making it memorable. Good luck.
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